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Korinne Munson
(415) 314-9614
korinnem@frs.com

HEALTHYENERGY.COM GOES LIVE TO PROVIDE CONSUMERS WITH A HEALTHIER ALTERNATIVE IN ENERGY DRINKS

FRS® Product Line of Ready-to-Drink Cans, Concentrate, Powder and Chews Lead the Way in Offering a Healthy Way to Generate and Sustain Natural Energy

Santa Barbara, CA, September 24, 2007 --The FRS Company, a developer and distributor of healthy energy beverages and antioxidant-based nutrition and wellness products, today announced the launch of a new consumer e-commerce site www.healthyenergy.com.  The site is designed to provide today’s busy, and often tired consumers, with a handy way to research, shop for, and order FRS®’s Healthy Energy System products via the convenience of the Internet.

Healthyenergy.com is making it easier for consumers to make informed choices and includes information regarding the FRS Healthy Energy System, a new generation of great tasting, refreshing, healthier energy drinks, drink mix powder, concentrate and chews that rely on antioxidants and vitamins for all day energy and includes clear and specific labeling regarding caffeine, sugar and nutrients in each FRS package. 

FRS delivers an energy lift consumers can really feel and contains 100% of the recommended daily allowance (RDA) of beneficial antioxidants such as vitamins A, C and E, along with other key energy-producing and energy-sustaining compounds like vitamins B6, B12 and niacin. Additionally, the FRS formula contains only 48 mg caffeine per ready-to-drink can which is the equivalent to half a cup of coffee and low-calorie options are also available including ready-to-drink cans with 25 calories per serving, or single serving drink powder packets with just 10 calories per serving.

What sets FRS products apart from traditional energy drinks is its patented formula of beneficial antioxidants and vitamins that deliver a smarter, smooth and sustained energy lift.  FRS is an easy and tasty way to increase energy levels while getting more beneficial antioxidants and vitamins into consumers’ diets.  The key to unlocking natural, internal energy is through a plant-based antioxidant, Quercetin. One, eleven ounce can of FRS contains the same amount of plant based antioxidants as eating 10 servings of raspberries (5 cups) or 8 servings of red onions (4 cups), quantities that today’s busy consumer may not have the time or desire to eat on a daily basis.

“HealthyEnergy.com is a great way for us to help stressed out office workers, harried moms, athletes and frequent travelers find a trusted and functional source of healthy, sustained energy,” said Maigread Eichten, president and CEO of The FRS Company.  “We know that once consumers try FRS, they immediately recognize the benefit and we’ve created a generous free trial offer to make it easy to try FRS and experience how it delivers a smooth energy lift.”

The healthyenergy.com site allows consumers to join the movement towards healthy energy by signing up for a free two-week trial featuring a selection of FRS healthy energy ready-to-drink cans, concentrate, chews and drink mix powder (retail value is approximately $53) by paying just $3.95 for shipping and handling.

FRS was the winner of the 2007 World Beverage Congress’ Best Health Initiative award and is a corporate sponsor of the Lance Armstrong Foundation as Lance Armstrong is an avid FRS consumer and drinks FRS as part of his daily routine.

About The FRS Company
The FRS Company (formerly New Sun Nutrition, Inc.), founded in 2004, is a developer and distributor of nutritional supplements, healthy energy snacks and beverages that is pioneering the development of flavonoid antioxidant health solutions to improve consumer health and wellness. 

The company’s product portfolio includes FRS® healthy energy drink, a scientifically formulated supplement designed to boost energy, enhance performance and neutralize free radicals before they can cause cellular damage. FRS, which stands for the scientific term Free Radical Scavenger, contains a patented combination of flavonoid antioxidants, essential vitamins and metabolic enhancers. The flavonoids are quercetin, an antioxidant typically found in the skins of apples, onions and red grapes, as well as catechins extracted from green tea.

RS ready-to-drink cans are currently available through Amazon.com, GNC stores nationwide, and at select grocery, convenience, health food and bike stores. Consumers should visit www.healthyenergy.com for a free trial offer of FRS products, or call (877)-FRS-4YOU or visit www.frs.com to locate stores.  All FRS products are available on the company’s web sites for convenient home or office delivery.

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