Korinne Munson
(415) 314-9614
korinnem@frs.com

NEW SUN NUTRITION’S FRS® HEALTH DRINK EARNS “BEST NEW HEALTH INITIATIVE” AT 2007 WORLD BEVERAGE CONGRESS’ BEVERAGE INNOVATIONS AWARDS

- FRS Recognized for Significant Health Benefits Including Improved Mental and Physical Performance, Better Concentration and Reduced Fatigue -

SANTA BARBARA, CA, March 8, 2007-- New Sun Nutrition, a developer and distributor of healthy beverages, was honored with the “Best New Health Initiative” award for its FRS® antioxidant health beverage at the 2007 World Beverage Congress’ Beverage Innovations Awards held on March 7, 2007 in Madrid, Spain. Other finalists in the category included Celsius Inc.’s Celsius calorie-burning soda, Coca-Cola’s Enviga, Soya Health Food’s Sunrise Healthy Start and Tate & Lyle’s Enrich beverages.

New Sun Nutrition’s flagship FRS beverage product was recognized by the Beverage Innovations Awards for its health benefits including improved mental and physical performance, reduced fatigue and improved concentration. FRS is a scientifically developed, patented formula that combines nature’s most powerful antioxidants and essential vitamins to provide a sustained, healthy energy boost and long-term antioxidant health protection. Studies of FRS and its key antioxidant ingredients in athletes, office workers and cancer patients have all had significant positive results, including a 3.1 percent improvement in performance during a 30 km time-trial in a study of cyclists conducted at Pepperdine University.

“We are very pleased that the judges recognized the significant health benefits of FRS, and anticipate that the marketplace will also validate the benefits that FRS offers to athletes and time-stressed consumer alike,” said Richard Lamb, chief executive officer at New Sun Nutrition and healthy energy snack industry veteran who co-founded The Balance Bar Company in 1992. “New Sun Nutrition will continue to strive for excellence in its products and to promote better health and nutrition worldwide.”

More than 120 entries from over 17 countries competed for Beverage Innovations Awards in ten categories. Winners were announced at the InnoBev Global Soft Drinks Congress in Madrid. The judging panel comprised UNESDA Secretary General Alain Beaumont, Heather Taylor of NSF International, Edouard Malbois of Enivrance, Sam Rowe of Weber Shandwick Public Relations, and beverage innovation magazine Editor Claire Phoenix. The panel was chaired by Zenith International Publishing Managing Editor Bill Bruce.

This Beverage Innovation Award comes on the heels of a recent announcement that FRS has become an official sponsor of the Discovery Channel Pro Cycling Team. FRS is being provided to the team in the U.S. and Europe throughout the 2007 Pro Tour season in ready-to-drink, concentrate and convenient chew formats.

Where to buy FRS
FRS ready-to-drink cans are currently available at select grocery, convenience and health food stores in West Coast markets including Santa Barbara, San Diego and Seattle. A list of retailers is available online at www.frs.com. FRS ready-to-drink formula is available in All Natural and Low Calorie versions. The all natural flavors (Orange and Lemon Lime) are sweetened with organic evaporated cane juices and contain no added preservatives, additives or coloring. The low calorie line (Wild Berry, Orange and new Peach Mango) has only 25 calories per can. FRS is also available in liquid concentrate, powder, ready-to-drink and chew forms.  All forms of FRS are available online at www.frs.com.

The Scientists Behind FRS
FRS is the result of years of research and development by Dr. Lan Bo Chen, Ph.D., Professor of Pathology at Harvard Medical School's Dana-Farber Cancer Institute, Dr. Mitsunori Ono, Ph.D., world-renowned phytochemical expert and Senior Scientist with the Beth Israel Deaconess Medical Center, and Thomas Lines, a pioneer in flavonoid research.

About New Sun Nutrition
New Sun Nutrition, founded in 2004, is a developer and distributor of nutritional supplements, healthy snacks and beverages that is pioneering the development of flavonoid antioxidant health solutions to improve consumer health and wellness. The company’s proprietary formulas synergistically combine nature’s most potent plant nutrients with other healthy ingredients to provide both immediate and long-term health benefits.

The company's current product portfolio includes FRS® antioxidant health drink, a scientifically formulated supplement designed to boost energy, enhance performance and neutralize free radicals before they can cause cellular damage. FRS contains a patented combination of flavonoids, essential vitamins and metabolic enhancers. The flavonoids are quercetin, an antioxidant typically found in the skins of apples, onions and red grapes, as well as catechins extracted from green tea.

The New Sun Nutrition management and advisory team is comprised of nutrition and beverage industry leaders, renowned Harvard scientists, doctors and specialists in the fields of sports performance, disease prevention, and drug development.

For more information on New Sun Nutrition’s products, log on to www.frs.com

# # #

6450 Via Real Carpinteria, CA 93013   T 805 684 5950   F 805 684 5960   www.frs.com