Korinne Munson
(415) 314-9614
korinnem@frs.com

Free Radical Scavenger Formula
Demonstrates Enhanced Athletic Performance
in Independent Pepperdine University Clinical Trial

Santa Barbara, CA, October 13, 2004- A clinical trial conducted by Pepperdine University revealed a dramatic improvement in time trial performance by elite cyclists as a result of the daily intake of FRS Plus, a breakthrough Free Radical Scavenger antioxidant supplement beverage. The researchers concluded that FRS Plus significantly boosted peak performance and markedly enhanced endurance in 11 elite cyclists.

"Exercise performance changes of 1-4% are significant and usually mean the difference between winning and losing. FRS Plus yielded a 3.1% improvement, which is impressive, especially in highly trained elite athletes," observes Holden S.H. MacRae, PhD, Principal Investigator and Professor of Sports Medicine at Pepperdine University. "Muscular exercise promotes the production of free radicals that contribute to muscle fatigue. Daily use of FRS Plus notably improved endurance exercise performance by minimizing fatigue. These findings suggest that FRS Plus may also improve recovery time and reduce the inflammation associated with high intensity exercise. Subjects performing high intensity 30 km time trials demonstrated sustained increases in muscle power output and whole body gross mechanical efficiency, thereby completing the trial in a significantly faster time."

"Variations of this magnitude are typically achieved in athletes by blood doping or living at high altitude," adds MacRae. "These study results have significant implications for athletes seeking an edge without risking their health or reputation."

The twelve-week trial was a double-blind, placebo-controlled, cross-over study measuring the performance of 11 elite cyclists and triathletes over a six week period and linking variations in performance to the intake of FRS Plus, a proprietary formula containing 600mg of flavonoids, including quercetin, green tea extract and seven key vitamins.

Commenting on the Pepperdine results, Dr. Marcus C.C.W. Elliott, M.D., a Harvard-trained physician, leader in sports conditioning and injury prevention consultant for the NFL, as well as an advisor to New Sun Nutrition, sponsor of the study, comments, "In almost 20 years of elite athlete conditioning and science, this is one of the most impressive performance enhancement results I've encountered."

"Short-term intakes of dietary antioxidants have been shown to counteract the cellular damage caused by free radicals. In this study, FRS Plus has demonstrated that it can also increase athletic performance," adds Elliott. "FRS Plus may prove to be not only a performance enhancer for endurance athletes such as cyclists, runners, swimmers and the like, but also a powerful long-term protector for any athlete, helping to alleviate free radical damage caused by exercise."

The patented FRS Plus formula was developed in collaboration with Harvard scientists and was launched by New Sun Nutrition, a specialist in flavonoid health solutions, in September 2004. The company is doing additional clinical research on the potential health benefits of FRS Plus. The formula will be available in concentrate form for online purchase at www.frs.com.

About New Sun Nutrition
New Sun Nutrition, founded in 2004, is a developer and distributor of nutritional supplements, healthy snacks and beverages that is pioneering the development of flavonoid antioxidant health solutions to improve consumer health and wellness.  The company’s proprietary formulas synergistically combine nature’s most potent plant nutrients with other healthy ingredients to provide both immediate and long-term health benefits.

The company’s current product portfolio includes FRS® antioxidant health drink, a scientifically formulated supplement beverage designed to boost energy, enhance performance and neutralize free radicals before they can cause cellular damage.

The New Sun Nutrition management and advisory team is comprised of nutrition and beverage industry leaders, renowned Harvard scientists, doctors and specialists in the fields of sports performance, disease prevention, and drug development.

For more information on New Sun Nutrition’s products, log on to www.frs.com

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